Destination branding portfolio

Discover Krushevo - tourism brand of Krushevo

Period: April - June 2014


Macedonia Experience has been working closely with stakeholders across the tourism/government/NGO sector delivering successful brand building and destination development for the town of Krushevo. Our activities in this project included:

- Brand development
- Product development for different types of travel products
- Content and communication services (online travel portal with accompanying booking engine / mobile app development)
- Desktop publishing (different supporting promotional materials)
- Mapping of travel services providers in the area
- Integrated communications planning and advice
- Content development for different platforms and communication channels
- Development of adventure travel infrastructure in the area
- Video content production

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